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Our approach is to use paid
advertising for immediate traffic to your
website, but also to manage your campaigns
in such a way that your organic ranking on
leading search engines such as Google,
Yahoo, Ananzi and Aardvark will improve in
the background.
Our campaigns are keyword driven and opt to
draw new customers to your website by using
various methods i.e. Content Targeting,
Search Targeting, Conversion Tracking and
many more. Our specialists will set up your
campaign from start to finish.
Optimize paid ads (gets you more clicks at a lower cost)
Target the correct visitors in the correct markets
Promote your website's search engine organic rankings as
well as manage paid
advertising
Track performance of your ads and provide ongoing
adjustment to maintain and improve
performance
Monitor organic (natural) rankings for your targeted
keywords & recommend other
keywords
All customers with an entry-level campaign will receive the following
reports per month with an explanation.
Analytics Report
Unique Visitors per month (with
comparison of previous month)
Page views ( Also a list of visits
to individual pages)
Bounce rates
Average time spend on website
Percentage of new visitors to your
website
Keyword Report
Keywords:
Keywords used to trigger your ads
Quality Score of all keywords
Average position on Google Search
per keyword
Conversion Tracking on all keywords*
Return on Investment (ROI)
And more
Ad Report
Overview of how your Ad Groups and Ad in total performs.
The Advanced
Campaign will get all
of above PLUS
A specialist visiting you every month, either in person, or if
outside Gauteng, by
conference call
Additional reports like:
Benchmark reports
Goal Setting
Specialized Content targeting
Budget Recommendations
And more
Whilst search engine marketing is only one
component of digitally marketing a website,
it is by far the most cost effective,
offering the best ROI (Return on Investment)
in terms of results vs. ad spend.
Jasper Consultants
can assist your business with the following
search engine marketing services:
Optimize online spend (gets you more clicks at a
lower cost)
Target the correct audience in the correct markets
Promote your website's search engine natural rankings
as well as manage paid
advertising
Track performance of your ads and provide ongoing
adjustment to maintain and improve
performance
Monitor natural rankings for your targeted keywords &
recommend other keywords
Assist in technical enhancement, and
website adjustments to improve your website
rankings
Provide you with ROI analysis to track revenues
against spend
Other digital marketing services that Jasper Consultants
can assist your business with include:
In Game advertising
Advertising to targeted market segments on Facebook,
MySpace, Google, and
hundreds of other online communities;
Development of branded micro-sites to develop captive
communities and traffic
channels towards your primary website;
Online market research, trend analysis, and customer
surveys
Email distribution
SMS / Text message marketing campaigns
Competitor analysis
* conversions are
tangible actions that a website aims to
achieve, such as a measurable
lead generation or an actual sale.
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