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Home Helpful Hints Why use Jasper Consultants? Online Marketing Client Testimonials Contact Details

About Us
About Jasper
Helpful Hints
Why use Jasper Consultants
Online Marketing
Client Testimonials
Contact Details



Google Adwords Certified
 

Our approach is to use paid advertising for immediate traffic to your website, but also to manage your campaigns in such a way that your organic ranking on leading search engines such as Google, Yahoo, Ananzi and Aardvark will improve in the background.

Our campaigns are keyword driven and opt to draw new customers to your website by using various methods • i.e. Content Targeting, Search Targeting, Conversion Tracking and many more. Our specialists will set up your campaign from start to finish.


   •  Optimize paid ads (gets you more clicks at a lower cost)
   •  Target the correct visitors in the correct markets
   •  Promote your website's search engine organic rankings as well as manage paid
      advertising
   •  Track performance of your ads and provide ongoing adjustment to maintain and improve
      performance
   •  Monitor organic (natural) rankings for your targeted keywords & recommend other
      keywords


All customers with an entry-level campaign will receive the following reports per month with an explanation.
   Analytics Report
       •  Unique Visitors per month (with comparison of previous month)
       •  Page views ( Also a list of visits to individual pages)
       •  Bounce rates
       •  Average time spend on website
       •  Percentage of new visitors to your website
   Keyword Report
   •  Keywords:
       •  Keywords used to trigger your ads
       •  Quality Score of all keywords
       •  Average position on Google Search per keyword
       •  Conversion Tracking on all keywords*
       •  Return on Investment (ROI)
       •  And more•
   Ad Report
   •  Overview of how your Ad Groups and Ad in total performs.

The Advanced Campaign will get all of above PLUS

  •  A specialist visiting you every month, either in person, or if outside Gauteng, by
     conference call
  Additional reports like:
      •  Benchmark reports
      •  Goal Setting
      •  Specialized Content targeting
      •  Budget Recommendations
      •  And more•


Whilst search engine marketing is only one component of digitally marketing a website, it is by far the most cost effective, offering the best ROI (Return on Investment) in terms of results vs. ad spend. Jasper Consultants can assist your business with the following search engine marketing services:
    •  Optimize online spend (gets you more clicks at a lower cost)
    •  Target the correct audience in the correct markets
    •  Promote your website's search engine natural rankings as well as manage paid
       advertising
    •  Track performance of your ads and provide ongoing adjustment to maintain and improve
       performance
    •  Monitor natural rankings for your targeted keywords & recommend other keywords
    •  Assist in technical enhancement, and website adjustments to improve your website
       rankings
    •  Provide you with ROI analysis to track revenues against spend

Other digital marketing services that Jasper Consultants can assist your business with include:
    •  In Game advertising
    •  Advertising to targeted market segments on Facebook, MySpace, Google, and
       hundreds of other online communities;
    •  Development of branded micro-sites to develop captive communities and traffic
       channels towards your primary website;
    •  Online market research, trend analysis, and customer surveys
    •  Email distribution
    •  SMS / Text message marketing campaigns
    •  Competitor analysis

       * conversions are tangible actions that a website aims to achieve, such as a measurable
            lead generation or an actual sale.
 

 
 
8  www.jasperweb.co.za